I am no high street shopping expert, I must admit. When I began my own business, I knew I'd have to try several approaches to fund my work. Because of my up and down emotional well-being, like many of us who have deep and insightful inner lives, the arts is a life choice that fits like a glove. By bringing what I have within me into form in some kind of artistic expression, I hope to be able to tell the human story which speaks to all of us.
When I knew that I had to take on other helms in order to get by in this now slightly more turbulent ocean of life which has been left behind in the wake of the austerity cruise liner, scooting away with the boxes of Moet and the black suits of destiny - Doing something for people, investing in self and others, at the same time, was something I felt was a great way of spreading my wings. By being the wind beneath another's wings, I hoped the wake of this would lift me up a little.
It did, after I built the new look Alternative Fruit website, my ratings in hits and organic clicks have risen slightly. The work is ongoing, of course, and as all websites know, staying the same for too long is like rotting fruit in a sunshine bathed bowl. It goes stale very quickly online.
Bringing education and clothing in as a front line service on the site was my move to help those who are struggling to find personal liberty in their lives. By having a customer friendly interface which directly links to as many people who are prepared to work with me (and vice versa) as I can find, I felt able to help those to find what they are looking for, a little bit more easily.
This didn't explode in popularity, I never got the serenades of back patting and pint buying that perhaps I would have got as a guitar player, but I really hope that my humble effort, from one man with a duty to do something to try to set up business, to do the right thing, for the right people, is going to inspire others to do the same, in any way they can. Do something to make the world a little more free, if we all did something, imagine how quickly the chains would fall away to the dirt.
Rowan Blair Colver