Britain, and more importantly Europe, needs a plan. A way of saving the base element of our manufacturing ability on the global scene. In the 21st Century, cultures from around the globe are putting their stakes in for development, and rightly so, and the rules of the 'game' are changing fast. Digital technology and automation is giving human hands more power year by year, and the low wages set in some parts of the world are giving employers the ability to completely outshine on quantity standards. Because at home we know the value of proper pay and conditions, we simply cannot compete with other nations in this way.
When it comes to steel, what Britain has is a first class technique which is honed and practiced for generations. The brand name of Britain is worth something on its own, when considering the history and tradition as well as expertise stretching back for centuries. The steel on offer with the British standard is of world class quality. It is undeniable that when quality is measured over quantity, and we add the industry of say construction or vehicle manufacture, quality is paramount to the best products. This particular truth which is centred around British and European made steel is something which must be propagated in order to encourage it tomorrow.
Ask any endorsement agent and they will tell you that when something is in fashion, it will sell. To get something in fashion takes a considerable and coordinated effort on many industry sides. So how would we make British steel fashionable? The quality mark that comes with it is not enough to sell on the scale that would rival the cheaper and more disposable alternatives. The applications of steel are important and when considering what we want it for, the quality of the atomic level design will become more important as the function is more precise. So in this light, the small scale manufacturing industry is a good place to begin. Then for construction, if it can be demonstrated that better made steel is safer and let's say, could reduce an insurance quote on a skyscraper, handshakes would not be far behind.
But how do we affect culture as a whole? The fashion industry have been doing it for years and they are very picky about who they plough money into. But let's consider the angles. Clothing and art are two major factors the steel industry has perhaps overlooked. Can it be possible to brand British steel in the arts world? With our state of the art technology and precise molecular formations with continual research and improvement, the conceptual ideas are limitless. Imagine what could be done with reflectivity and warping of the surface. Or, Imagine what could be done with weaving, can it be possible to make clothes which contain a metallic element, now they would be durable!
What's important is to not declare the industry dead and buried, it is transitioning, evolving, shifting to meet the needs of modern culture. If Britain can stop sitting on its hands and get its act together with steel, then it can adapt and grow new roots in the 21st century, where many nations are perhaps banking on that we will stick to our traditions and sink like the Mary Rose.