ETHER CLUB RECORDS
Originally published in Now Then Magazine Issue 77
Alice is most definitely out of her chains and stomping via the embodiment of every post grunge space rocker expressing themselves in seedy pits and private living rooms all over the country - a fresh wave of class with passionate riffs, accompanied by the emotive crush of a distinctly British vocalist.
Awooga belong to an up-and-coming collective of artists and musicians known as Fourth City, who are doing some valuable work bringing new ideas and creativity to the surface. One element of this venture, Ether Club Records, is flag-shipped by this astounding band who quite rightly live up to their name.
The first track, ‘Dwelling’, totally owns the post grunge feel and reminds us that these guys were appreciating music from its roots, but tells us that we’re onto something else now. I was blown away by the incredible Dark Side of the Moon feel that carried the intro of the third track, ‘Sword’, weighing in at over eight minutes. Before we get carried back into the 70s, electric guitars thrash their way through the smoke screen and remind us that this is Awooga. Next up is ‘Tide’, the single from the album. It punches the air with every bar, brings it on and sweeps it off its feet.
Vocalist and bassist Tam Ali provides a brilliant delivery of clean yet creative and heartfelt vocals to the formulated freedom. The tight-knit backdrop of sludgy guitars from James Borrowdale and the thumping drum lines from Taz Ali work on levels across the spectrum of what rock is meant to be. I would declare Artifacts a definite success. For three blokes the sound is massive, powerfully so, and the best bit is that they’re from Sheffield.
Rowan Blair Colver